Creative Intelligence with James Ingram

Creative Intelligence, The Art of Wayfinding

Nov 13 2019

Guests Alison Richings and Pelin Morris join James Ingram in this episode of the Creative Intelligence Podcast.

James Ingram

James Ingram

Alison Richings

Pelin Morris

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About this episode:

In this episode, James speaks to Alison Richings and Pelin Morris from Endpoint. The company uses a practise called wayfinding to help us connect to places, spaces and buildings. They analyse and improve design elements – from signage to lighting, and even smell – to enable us to navigate environments more comfortably and efficiently. To do this, the team uses technology combined with anthropological study of people’s body language and emotional responses to spaces. Alison and Pelin speak about some of the major projects they’ve worked on, including the design of Harrods, and explain how wayfinding is not given the credit it deserves – because when the job has been done well, you don’t notice it’s been done at all.


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